London bans junk meals advertisements on public transport to combat little one weight problems

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LONDON (Reuters) – London plans to ban junk meals promoting on its complete public transport community to sort out little one weight problems, which is among the many highest in Europe, Mayor Sadiq Kahn mentioned on Friday.

An digital commercial for a McDonalds meals is seen at a bus cease on Oxford Avenue in London, Britain, Could 11, 2018. REUTERS/Toby Melville

Virtually 40 p.c of kids aged 10 and 11 in London are obese or overweight, in response to analysis compiled for Britain’s parliament.

“Child obesity in London is a ticking timebomb and I am determined to act. If we don’t take bold steps against it we are not doing right by our young people as well as placing a huge strain on our already pressurized health service,” Kahn mentioned in an announcement.

The ban will goal meals retailers with merchandise deemed excessive in fats, salt or sugar comparable to McDonald’s.

A prepare passes an commercial for a meals supply firm at Inexperienced Park underground station in London, Britain, Could 11, 2018. REUTERS/Toby Melville

McDonald’s right here has lengthy been preventing perceptions that it encourages youngsters to eat unhealthily. In 2011, it gained a U.S. lawsuit permitting it to proceed together with toys in Comfortable Meals.

Coca Cola and Pepsi right here – as a part of the American Beverage Affiliation – confronted scrutiny throughout the identical 12 months following a U.S. marketing campaign to convey consciousness to the potential well being issues related to sugar sweetened drinks.

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Foods and drinks promoting contributed round 20 million kilos ($27 million) to Transport for London’s income in the course of the 2016-17 monetary 12 months.

A spokesperson from the mayor’s workplace mentioned :”About two thirds of this comes from excessive fats, salt and sugar, food and drinks.”

The Nationwide Centre for Social Analysis and Most cancers Analysis UK discovered promoting of unhealthy meals – notably when aimed toward youngsters – creates further stress on youngsters and households relating to selecting what to eat and drink.

“I want to reduce the influence and pressure that can be put on children and families to make unhealthy choices,” Kahn mentioned. “I’m determined to do all I can to tackle this issue with the powers I have and help Londoners make healthy food choices for themselves and their children.”

The plans are a key a part of the mayor’s draft London Meals Technique and echo initiatives which were launched in Amsterdam this 12 months.

Khan mentioned: “The government needs to step up and join this fight against child obesity.”

Reporting by Coran Elliott; Enhancing by Georgina Prodhan and Elaine Hardcastle



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