Boku Acquires Mobileview Italia

Boku Acquires Mobileview Italia In Further Carrier Billing Consolidation

Boku, the U.S.-based firm that permits customers to pay for items through their telephone invoice or telephone credit score, has made one other land seize in Europe with the acquisition of Italy’s Mobileview Italia from mum or dad firm dtms. Phrases of the deal stay undisclosed.

The acquisition provides Boku entry to all 4 of the main cell carriers in Italy — Telecom Italia Cellular, Vodafone, Wind, and three (Hutchinson) — masking greater than 87 million cell subscriptions.

Italy, like quite a few different European nations, is seen as a big marketplace for service billing as a consequence of comparatively low penetration of bank cards (34 per cent) and, conversely, excessive penetration of cell phones. The acquisition of Mobileview Italia additionally follows comparable strikes by Boku in an try and broaden by acquisition.

The corporate, which is backed by the likes of Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and NEA,acquired German-based European competitor Mopay in July 2014, making it the main service billing firm with a possible market of 5 billion subscribers, by its personal estimates at the least.

 (Noteworthy, Boku now claims protection of four billion potential subscribers throughout 67 completely different nations and greater than 250 operators, so both it’s misplaced a billion subscribers someplace alongside the road or the PR was over egged on the time of the Mopay acquisition).

The earlier 12 months, Boku acquired Qubecell, India’s largest service billing firm, as means to enlargement in India, Asia and the Center East.

Aline Niyonkuru

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