Election Canada 2015: Which celebration has simply joined Snapchat?

the Liberals are the only party that appears to be using the appOTTAWA – From controversial on-line adverts to Snapchat, the marketing campaign recreation has modified drastically because the final federal election.

Whereas the leaders of the key federal events are nonetheless utilizing the standard marketing campaign instruments, equivalent to chartered buses and planes, they’re additionally relying greater than ever on social media to tout their leaders and celebration guarantees.

Social media can be an economical manner of spreading a message throughout a protracted 78-day election marketing campaign.

Right here’s a take a look at a number of the new methods the leaders and events are utilizing varied social media platforms to achieve out to voters.


Quick, snappy and impactful – that’s the intention of a tweet. Politicians have been utilizing Twitter for years to share key messages, pictures and video with supporters – all inside 140 characters or much less.

However this election marketing campaign noticed a brand new use of Twitter by Conservative Chief Stephen Harper, when he posted an sudden advert on the platform.

The video expressed his opposition to a tax on Netflix, YouTube and different digital streaming companies. Harper shortly got here below hearth on Twitter for creating fears of a Netflix tax when the opposition events had expressed no intentions of doing so.


Snapchat is a cell software that enables customers to take pictures and brief movies, often called “snaps,” and ship them to a listing of chosen recipients. Customers may also set a time restrict on how lengthy recipients can view their snaps for earlier than they disappear into Snapchat’s servers, and add textual content and drawings to their snaps.

To this point, the Liberals are the one celebration that seems to be utilizing the app. The celebration launched its “Liberal2015” Snapchat account Friday, virtually two weeks into the election. The celebration posted its first Snapchat story on Friday, that includes a photograph of a whiteboard with the quantity “65,” counting down the times to election day.



Instagram is a photograph and video-sharing app, permitting customers to submit square-shaped photos, resembling Polaroid footage. Customers may also put a filter on their pictures to provide them that particular classic look.

All three main celebration leaders use Instagram, however Liberal Chief Justin Trudeau has the biggest following, at greater than 10,000 followers. Trudeau’s official photographer Adam Scotti, who follows him nearly all over the place, runs the account, posting the photographs he snaps of the chief on the marketing campaign path. The posts present a creative behind-the-scenes glimpse into Trudeau’s political life.


Vine is a video sharing platform the place customers can submit six-second movies that may play in a steady loop. The movies can then be shared on different social networks, equivalent to Twitter and Fb.

NDP Chief Tom Mulcair is the one main celebration chief actively utilizing Vine. From the Toronto Delight Parade to pancake flipping, Mulcair makes use of the platform to indicate a extra private facet.

Harper and the Conservative Celebration are on Vine however haven’t posted any movies; and whereas Justin Trudeau doesn’t seem to have an official account, different makes use of have posted Vines that includes the Liberal Chief.


Whereas the social community isn’t new, events and leaders are leveraging it greater than earlier than to focus on voters.

Customers would possibly see a sponsored submit inviting them to an area rally, or a video message from a celebration chief pitching a marketing campaign promise. Trending political tales, typically concerning the leaders and their insurance policies, may seem on customers’ timeline.

All the key events and their leaders have lively Fb pages, the place any Fb person can submit feedback on their pictures and movies. Right here’s a breakdown of their Fb presence:

  • Trudeau – 261,285
  • Harper – 188, 572
  • Mulcair – 75,568
  • Conservative Celebration of Canada – 146,095
  • Liberal Celebration of Canada – 81,755
  • NDP – 79,641


Supply: CTV Information

Aline Niyonkuru


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