Xiaomi Trolls Samsung With Redmi Word 2 Launch
Chinese language cellular making upstart Xiaomi is gunning to steal Samsung’s thunder by launching a pair of phablet smartphones on the identical day Samsung is because of unbox phablet-sized updates to its Galaxy Word and Galaxy S6 Edge gadgets — with Samsung press occasions going down later at the moment in New York and London.
Particularly, Xiaomi has at the moment introduced the 799 RMB ($125) Redmi Word 2, and the 999 RMB ($155) Redmi Word 2 Prime. And with price-tags like these Samsung have to be turning titanium grey on the prospect of Xiaomi taking its gadgets to the U.S. — one thing which has not occurred but, however which Xiaomi’s worldwide VP (and ex-Googler) Hugo Barra hashinted it’s trying to do within the subsequent yr or two.
Worldwide growth is actually a key precedence for the corporate this yr because it appears to hitambitious gross sales targets. For now, Samsung has to deal with Xiaomi lording it over China’s cellular market — a kingpin place Samsung used to occupy. Analyst IDC pegged Xiaomi because the world’s third largest smartphone maker final fall — behind Samsung and Apple.
The 2 new Xiaomi smartphones, which are available a spread of pastel colours in addition to black or white, will go on sale on-line beginning in China on August 16.
Right here’s a fast rundown of the specs:
The Redmi Word 2 comes with a 2.0GHz MediaTek (MTK) Helio X10 processor, 16GB storage and 2GB RAM. Whereas the Redmi Word 2 Prime has a 2.2GHz chip, 32GB storage and 2GB RAM. Each have a 5.5-inch full-HD show, 13MP rear digital camera and 5MP entrance digital camera.
There’s a 3060mAh detachable battery apiece, and each even have a microSD card slot for reminiscence growth — options which Samsung used to supply as commonplace on its flagships however eliminated for its Galaxy S6 and S6 Edge handsets again in March, in favor of a sleeker-looking design (to raised compete with the iPhone).
Xiaomi is clearly trying to capitalize on this shift by persevering with to give customers the issues Samsung has taken away.
Additionally at the moment Xiaomi unveiled an replace to its Android pores and skin, displaying off the forthcoming MIUI 7 replace, which it stated will launch globally on August 19 — in one other occasion going down in New Delhi, India.
It stated the replace brings improved efficiency and battery-saving tweaks, in addition to increasing the personalization choices obtainable to customers with “colorful themes”.
There’s additionally a auto-organizing new face recognition function in MIUI 7’s Gallery which identifies people within the consumer’s photograph and teams photos collectively — so you may presumably get a feed of each selfie you ever took. Which doesn’t sound in any respect scary…
Whereas Xiaomi typically stands out for its extremely price-competitive , firm co-founder and CEO Lei Jun emphasised its deal with software program, noting that the MIUI R&D crew is now “750-strong”, and the interface has handed 150 million customers in additional than 156 nations and areas.
Xiaomi added that its two new phablets will ship with MIUI 6, however will obtain the brand new MIUI 7 replace “at a later date”.
In a ultimate machine announcement at the moment, Xiaomi unveiled a brand new PCB sensible router, referred to as the Mi Wi-Fi nano, priced at RMB 79 (~$12). The corporate sells a fairly eclectic vary of lately, together with an air air purifier, numerous wearables, sensible TVs, routers and Wi-Fi hotspots, in addition to its vary of smartphones and tablets.
It’s not fairly up there with Samsung’s huge digital sprawl but, however the ambition to dislodge the Korean large’s grip on the buyer electronics market is obvious.