Kylie Jenner, Tyga, Jennifer Lopez Celebrate The Launch Of VITY With The VITY Concert Experience : The Eye : Fashion & Style

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The Eye

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Tyga
(Photo : Getty Images/ Jonathan Leibson)

On May 9, Hollywood’s elite stepped out for the VIP launch party of VITY (Vine, Instagram, Twitter, YouTube), the premier social media network connecting social media Influencers with advertisers directly, at Siren Studios in Hollywood, CA. 

The launch party included an exclusive VITY Concert Experience with performances by Tyga, Kid Ink and Jack & Jack among others. Arriving through a private back entrance, Jennifer Lopez, casually dressed in all denim with her hair in a sleek bun, made an appearance hand-in-hand with Casper Smart.  Shortly after, Kylie Jenner, who arrived with a group of friends to to show her support for Tyga,  donned a ripped jeans, a backpack and black tee, which her rumored boyfriend has been spotted wearing before.

Meanwhile, Kid Ink took the stage with an energetic performance, giving the crowd a champagne shower before stage diving into the audience of screaming fans. Backstage, Tyga showed his support by watching Kid Ink’s lively set with Kylie where the two were seen dancing throughout the performance.

Closing the VITY Concert Experience, Tyga hit the stage to perform some of his biggest hits. Kylie watched from backstage and later moved to the VIP section with friends to watch from afar. Josh Henderson, JoJo and Nev Schulman also made an appearance at the concert.

 

Following the VITY Concert Experience, guests headed to the intimate VIP after party for cocktails and light bites. Ticket sales from the concert benefited Dan Fleyshman’s Model Citizen Fund, a non-profit organization that distributes life-sustaining backpacks filled with 150 items that include food, health, and survival essentials to the homeless and disaster victims, giving them the tools and confidence to build/rebuild their lives.

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Reporter's PhotoMay 10, 2015 02:27 PM EDT


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Natalia Camp

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