Indonesia cracks down on on-line tobacco advertisements to discourage younger people who smoke .

FILE PHOTO: An Indonesian youth holds a cigarette whereas ready for a prepare in Jakarta Might 24, 2012. REUTERS/Beawiharta/File Picture

JAKARTA (Reuters) – Indonesia, the world’s fourth largest producer of cigarettes, will crack down on on-line tobacco commercials in a bid to focus on youthful people who smoke, the communication minister mentioned on Thursday.

Well being teams say extra youngsters are taking to smoking in Indonesia, which already has nationwide curbs on cigarette advertisements, together with a ban on sponsors’ promotion of tobacco merchandise, although it’s not constantly enforced by regional authorities.

The minister mentioned he had given orders for his crew to dam all on-line cigarette commercials after the well being minister sought the ban.

“Immediately after receiving the letter, Minister of Communication and Information Rudiantara gives direction to cull cigarette advertising content on the internet,” the ministry mentioned in a press release.

The minister, who makes use of just one identify, like many Indonesians, mentioned his crew had already discovered content material on 114 social media channels, together with Fb, Instagram and Youtube, that violated the regulation and would now be blocked.

“We hope by blocking cigarette advertisements on the internet we can reduce the smoking prevalence, especially among children,” Well being Minister Nila Moelek mentioned, based on the Jakarta Publish newspaper.

“Three out of four teenagers know about cigarette advertising from online media.”

Media in Indonesia, which is famed for its “kretek” or clove cigarettes, cited well being survey knowledge that confirmed the prevalence of smoking aged these aged 10 to 18 had elevated to 9.1 p.c final yr from 7.2 p.c in 2013.

About two-thirds of Indonesian males smoke tobacco day by day, and greater than 21 p.c of boys between 13 and 15 smoked cigarettes usually, the World Well being Group mentioned in 2017.

Reporting by Cindy Silviana and Fanny Potkin; Modifying by Clarence Fernandez

Our Requirements:The Thomson Reuters Belief Ideas.

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